Ordinary marketing localization strategy won’t work in India.
Yes. Your ordinary marketing localization strategies won’t work in India. If you own a Multi-National Company and want to expand your business in India; Then you should continue reading the post.
Let’s learn about the reasons for our above statement about marketing localization in India-
The most obvious reason, Language Diversity
India has 22 major languages. But, that’s not the end. Because there are many different cultures because of these different languages. Hence, the same marketing localization technique will not work in all regions of India.
There will always be companies who are already doing good business in an industry in any region. If there is no competition, either there is no need for that industry in the region. Or, your product is one of a kind. But in reality, if you want to play along with the Indian Bigshots; Then, you will have to come up with localization ideas way better than theirs.
How will you expand then?
The best solution is to hire a translation agency to work along with your marketing team. Now, you should be careful while choosing translation services as well. You should hire agencies with a good reputation. Nowadays, setting up a translation company is not that difficult in India. You should know about the clients of the agency.
Verbolabs has a huge database of high profile clients. And we maintain a good rapport with them. All our translators a have working experience of more than 3 years and they are professionals. Feel free to contact us anytime as we are more than happy to help expand businesses in our nation.