In 2025, there is a rapid rise in the SaaS market, which can exceed $1 trillion globally, with around 60% of SaaS revenue projected to come from international markets. Despite this amazing opportunity to grow their business, many companies still struggle to reach their full global potential. And the problem they face? They’re not speaking their customers’ language or communicating with them effectively. This is where investing in SaaS localization services becomes essential, helping companies connect with diverse audiences and maximize their global reach.
This is where Localization comes into play. Localization isn’t limited to a translation task. It helps you boost conversion. Whether you are a startup SaaS company or a longstanding firm, localized content is a key feature to expanding internationally and improving user experience. Partnering with professional localization services ensures your content resonates with global audiences while maintaining cultural accuracy.
What is Localization in SaaS?
Localization is really important in Saas, when you are adapting your software, content, and user experience to meet the linguistic, cultural, and functional expectations of a target audience in a diverse region. It works beyond translation with including localizing of local currencies, units of measurement, visuals, formats, and even localizing of content marketing campaigns, which are to be customized relevant to the region.
Understanding SaaS: Software as a Service (SaaS) is a cloud-based service in which users can access your software online instead of downloading and installing it. A few examples are Slack, Zoom, and Salesforce.
Why Localization Is Crucial for SaaS Companies
1. Better User Engagement = Higher Conversions
A Common Sense Advisory study found that 76% of consumers prefer to buy products in their native language. For SaaS companies, this directly impacts sign-up rates, subscription renewals, and customer lifetime value.
Example: A German user visiting a SaaS site that only supports English may bounce quickly. But when presented with localized content in German, the chances of conversion significantly increase.
2. Increase Trust and Brand Credibility
Users are more invested in a brand that understands culture and lifestyle. Localization helps you increase respect, commitment, and professionalism.
Example: Dropbox saw a 33% increase in international sign-ups after localizing its website and onboarding flows in key languages like French, Spanish, and Japanese.
Localization Best Practices for SaaS Companies
1. Beginning with a Content Localization Strategy
Keep content localization as your priority before working on translation. A content localization strategy helps you identify which markets to target, your target audience, what content needs localization, and which localization services to use for maximum output.
Example: In case you are looking to expand in Latin America, give priority to Spanish-language blog content, video subtitles, onboarding emails, and UX design personalized for formobile-prefering audiences.
2. Use Professional Content Localization Services
Using automated translation can lead to brand misinterpretation. Work with expert content localization services to ensure your message is preserved with true tone, culturally relevant, accurate, and conversion-optimized.
Example: Airbnb localized its listings along with customer support, FAQs, a nd UX flow to increase engagement, which resulted in a higher retention rate and customer satisfaction.
3. Localize the Entire Customer’s Experience on board
Starting from the ads to the landing page, homepage, to post-sale support (chatbots, helpdesk), every single experience should be localized for each region to make the customer’s experience engaging.
Example: Shopify offers users a localized content facility for onboarding, billing, tax compliance, and legal documentation in all supported markets. This makes Shofiy a Software as a Service company giant worldwide.
Advantages of SaaS Localization
1. Rapid Global Expansion
Localized SaaS products are easily adopted globally. It helps to reduce the tag of a newcomer or outsider and helps you to enter in new market and grow faster.
Example of a Software as a Service company that triumphed: Zoom. They succeeded by localizing their platform in over 10 languages and became the most desired choice among schools and businesses globally.
2. Higher Revenue and ROI
When content becomes connecting and engaging with users, they convert more. Recently, a study by CSA Research showed that enterprises that invest more in localization can accelerate their growth by 1.5x in their revenue.
3. Competitive Advantage
Many of the SaaS companies do not integrate localization. It creates less engagement and relatability among the new Market and their audience. Using localization services with Saas can help them master in under-tapped markets.
Example: Canva localized many of its features, design, and posters for India and Brazil in their early stages. Today, both countries are their fastest-growing markets.
How VerboLabs Helps SaaS Companies with Localization
Here at VerboLabs, we have expert professionals who help your business in localization for fast-growing SaaS companies. Any region you are looking to grow, whether in Asia, Africa and Europe, or Latin America, our content localization services are customized according to your platform, tone, and technical requirements.
Services we provide:
- Website and app localization services
- Marketing content localization services
- Video/audio localization services
- E-learning, online course, and knowledge base localization
- Multilingual SEO services
With our expert native linguists and tech-savvy localization teams, we help you grow your business and bridge the gap between product and people, regardless of where they are.
Conclusion
If you have a question in mind, “What is SaaS?”, think of it as software delivered as a service—something that should feel personal, seamless, and accessible from anywhere at any time. And that is where localization plays a key role, integrating directly into your global strategy. By adapting your product to the language, culture, and preferences of diverse markets, localization helps turn interest into action, transforming web searches into loyal buyers.
In today’s modern business world, SaaS is not just a tool—it’s a growth enabler. But to unlock its full potential and maximize success, your product must speak the language of its users. That means more than just translating interfaces—it requires rethinking the entire user journey, ensuring trust, engagement, and compliance at every step.
With expert partners like VerboLabs, your SaaS product can expand globally with confidence, delivering market-ready localized experiences that drive conversions and long-term growth.
Ready to Localize Your SaaS Product? Contact VerboLabs today for scalable, high-quality localization services tailored to your business needs.
Expand your SaaS product globally—partner with VerboLabs for expert localization services that drive engagement, trust, and conversions.
Localization in SaaS means adapting software and content to fit the language, culture, and preferences of a specific region or audience.
Localization helps SaaS companies boost user engagement, build trust, and increase global conversions by offering a personalized experience.
It’s a plan that outlines how and where to adapt content for different markets, including language, design, and user experience elements.
Users are more likely to engage and buy when content is in their native language and culturally relevant, leading to higher conversion rates.
Examples include translated websites, localized onboarding emails, support docs, and UI adapted for regional formats or currencies.
VerboLabs offers website, app, video, and content localization services customized to help SaaS companies grow in global markets.
