B2B explainer videos are short, engaging videos designed to explain complex business products or services clearly—helping decision-makers quickly understand the value and take action. In today’s crowded digital space, businesses need smarter ways to stand out and communicate their message effectively. That’s why many brands rely on B2B explainer videos as a core part of their marketing strategy. At VerboLabs, we create result-driven B2B explainer video solutions that help SaaS, enterprise, and tech companies turn complex ideas into clear, compelling stories.
These videos can be animated, live-action, or hybrid, depending on your business goals, audience, and use case. Choosing between animated vs. live-action explainer videos is an important decision, as each format serves a different purpose—from explaining software workflows to building trust through real people and real scenarios. When done right, explainer videos improve engagement, strengthen brand credibility, and support conversions across the B2B funnel.
Looking at real-world examples of B2B explainer videos shows how strong storytelling, clear messaging, and visual clarity make even the most technical solutions easy to understand. Many companies now use explainer videos to increase brand awareness, shorten sales cycles, and support decision-making at scale.
In this blog, we’ll break down what makes a great B2B explainer video, share 10 real-world examples, and offer practical tips to help you create a high-performing video—whether you’re planning your first explainer or refining an existing B2B video marketing strategy with VerboLabs.
What Makes a Great B2B Explainer Video?
A great B2B explainer video is defined by its ability to simplify complexity while building trust. The best corporate explainer videos combine clarity, storytelling, and visuals with a strong call-to-action.
A great corporate explainer video does more than explain — it engages, educates, and inspires action. Here are key features of high-performing B2B videos:
- Clarity: Complex solutions must be explained in a manner that is easily understandable to anyone.
- Storytelling: A compelling story helps make technical content relatable.
- Visuals: Both animated explainer videos for B2B and live-action B2B videos can capture attention. Animation works best for abstract or technical products (e.g., SaaS, cybersecurity), while live-action is ideal for building trust through real people and testimonials.
- Strong CTA: Every video should conclude with a clear next step — such as signing up, requesting a demo, or contacting sales.
In 2025, animated explainer videos for B2B are particularly effective because they allow brands to illustrate abstract concepts with creativity and flexibility. From SaaS platforms to manufacturing companies, animation helps explain products without the limitations of live filming. The professional B2B Explainer Video Services help you with B2B services.
Also read,
- How to Use B2B Explainer Videos in LinkedIn and Email Marketing Campaigns
- Animated vs. Live-Action: Which Explainer Video Style Works Best for B2B?
10 Examples of Powerful B2B Explainer Videos That Drive Conversions
These examples of the best B2B explainer videos show how animation, live-action, or hybrid storytelling can drive conversions across SaaS, eCommerce, and enterprise industries.
Let’s dive into some of the best B2B explainer videos that successfully convert viewers into customers.
1. Dropbox – Simplifying Cloud Storage with Animation
Dropbox’s early explainer video turned a complex concept (cloud storage) into something everyone could understand. Using simple animations and plain language, the video demonstrated how Dropbox makes file sharing easier — leading to massive signups and revenue growth.
Dropbox’s animated explainer video became one of the most famous B2B explainer video examples because it turned abstract cloud storage into a simple, relatable story.
Why it works: Clarity, simplicity, and a direct focus on solving a common pain point.
2. HubSpot – Clear Storytelling for Marketing Automation
HubSpot utilises storytelling to illustrate how its marketing automation tools enable businesses to attract, engage, and delight customers. The video takes viewers through the customer journey, showing where HubSpot fits in to make marketing more efficient.
HubSpot’s explainer video is often cited as one of the best B2B explainer videos because it ties product features directly to real business outcomes.
Why it works: It connects features with tangible business outcomes, making the product benefits relatable.
3. Slack – Showcasing Team Collaboration Benefits
Slack’s explainer video highlights how teams can work better together using its messaging platform. It uses a day-in-the-life scenario, showing how communication improves when everything happens in one place.
Why it works: It focuses on workflow improvement, visually showing the contrast between “before Slack” and “after Slack.”
4. Shopify – Explaining eCommerce Tools for Businesses
Shopify’s explainer video makes setting up an online store feel effortless. It combines visuals of the platform with examples of real businesses to illustrate its features.
Why it works: It directly addresses its audience — entrepreneurs — and inspires confidence to start selling online.
5. Zendesk – Engaging Storytelling with Problem-Solution Format
Zendesk uses humor and storytelling to showcase how it simplifies customer service. The explainer walks through common customer support struggles and how Zendesk provides an elegant solution.
Why it works: A relatable storyline plus light humor keeps the viewer engaged while clearly presenting the product.
6. Salesforce – Building Trust with Customer Success Stories
Salesforce integrates real customer success stories in its explainer videos, showing how businesses use its CRM to grow. This builds credibility and trust among prospects.
Why it works: Social proof combined with clear feature demonstrations helps potential customers envision success.
7. Google Workspace – Simple Visuals for Productivity Tools
Google Workspace videos use minimalist visuals to explain how teams can collaborate using Docs, Sheets, and Meet. They highlight how multiple tools integrate to improve productivity.
Why it works: Clean visuals and straightforward narration keep the focus on user benefits rather than technical details.
8. Trello – Explaining Project Management Visually
Trello’s explainer video makes project management look simple and fun. Visually demonstrating boards, cards, and lists, it shows how teams can organize tasks with ease.
Why it works: Visual demonstration of features in action helps users immediately understand how to use the tool.
9. Grammarly Business – Focusing on Professional Writing Tools
Grammarly Business highlights how companies can maintain professional communication with better writing. The explainer video shows how grammar, tone, and clarity suggestions improve brand communication.
Why it works: It addresses a universal need — clear business writing — and connects it to tangible business benefits.
10. IBM Cloud – Breaking Down Enterprise Solutions
IBM Cloud’s videos utilise a combination of animation and real-world examples to illustrate how its enterprise cloud solutions operate. It simplifies a highly technical offering without losing credibility.
Why it works: It balances technical accuracy with accessible language, making it ideal for B2B decision-makers.
Why These Explainer Videos Work
These B2B conversion videos prove that the best explainer videos share three traits: simple messaging, emotional connection, and a clear next step. Across all these B2B conversion videos, several common elements stand out:
- Simplified messaging: They avoid jargon and use simple language.
- Emotional connection: Storytelling helps viewers relate to the problem and see themselves benefiting.
- Strong visuals: Animation or live-action keeps attention and reinforces the message.
- Clear CTA: Every video directs viewers to the next step — whether that’s signing up, requesting a demo, or learning more.
When combined, emotional connection and simplified messaging create higher engagement. This is why B2B video marketing is so effective at shortening the sales cycle. Prospects quickly understand the product, feel confident in its value, and are more likely to convert.
Animated vs. Live-Action Explainer Videos: Which is Right for B2B?
- Animated Videos: Flexible, creative, ideal for explaining abstract or complex tech products. Cost-effective to update and scale.
- Live-Action Videos: Great for storytelling, showing real people, and building emotional trust with decision-makers. Works well in industries like consulting or healthcare.
- Hybrid Videos: Combining animation with live-action often delivers the best results for B2B marketing.
In B2B marketing, choosing between animated vs. live-action explainer videos depends on budget, audience, and message complexity. Studying Examples of B2B Explainer Videos can guide companies in deciding which format best fits their goals.
Benefits of Using B2B Explainer Videos for Your Brand
Corporate explainer videos are one of the most effective forms of B2B video content because they increase conversions, improve brand perception, and simplify technical sales. Investing in B2B video content can transform how prospects perceive and interact with your brand.
Key benefits include:
- Increased conversion rates: Videos are proven to help prospects take action.
- Stronger brand awareness: Memorable visuals and storytelling make your brand stand out.
- Better lead nurturing: Videos help move prospects through the funnel by visually addressing questions.
- Simplifying complex solutions: You can turn technical information into something easy to digest.
When done well, corporate explainer videos become robust sales and marketing tools that work around the clock. Explainer videos not only improve conversion rates but also increase visibility in AI overviews and search results, since Google now favors clear, structured video content with strong keyword alignment.
Tips to Create Your Own High-Converting Explainer Video
To create high-converting B2B explainer videos, brands should follow best practices that balance storytelling, visuals, and clear CTAs. If you’re ready to create your own explainer videos that drive conversions, follow these best practices:
- Define your audience: Know who you’re speaking to and what challenges they face.
- Focus on problem-solving: Highlight the problem first, then show how you solve it.
- Use animation for flexibility: Animated explainer videos for B2B make it easier to illustrate concepts that would be hard to film.
- Keep it short and engaging: Aim for 60–90 seconds to maintain attention.
- End with a strong CTA: Always tell viewers the next step — whether it’s booking a demo or visiting your website.
These steps ensure your video not only educates but also inspires action. If you’re ready to bring your brand story to life, VerboLabs offers professional explainer video production services tailored for B2B companies.
Conclusion
Whether you choose animated, live-action, or hybrid styles, B2B explainer videos remain one of the most effective marketing tools in 2025. When created strategically, they not only simplify complex ideas but also align with SEO and Google’s AI overview optimization, helping your content appear in AI-powered search results. At VerboLabs, our specialized B2B explainer video services help brands across SaaS, eCommerce, and enterprise sectors boost visibility, credibility, and conversions.
From global leaders like Dropbox and IBM to fast-growing B2B startups, the best explainer videos prove how powerful visuals and clear messaging drive decision-making. The takeaway is simple: effective corporate explainer videos turn complex solutions into engaging stories that inspire action. Now is the perfect time to partner with VerboLabs and transform your B2B video marketing strategy into a growth engine that truly connects with your audience.
Turn complex solutions into engaging stories with VerboLabs’ B2B explainer video production that drives trust, clarity, and conversions.
FAQs
A B2B explainer video is a short, engaging video—animated or live-action—that simplifies complex business solutions for corporate clients and drives conversions.
The ideal length is 60–90 seconds. Shorter videos maintain attention, while longer videos risk drop-off unless the product is very technical.
They simplify complex solutions, build trust, improve engagement, and are proven to boost conversion rates in B2B video marketing.
Yes. Animated explainer videos for B2B are especially effective for SaaS, finance, and technical industries, where products are hard to visualize with live action.
Yes. Animated explainer videos are excellent for SaaS, IT, and manufacturing companies where abstract or technical ideas need to be explained clearly.
SaaS, eCommerce, finance, manufacturing, healthcare, and enterprise solutions see the highest ROI from B2B video marketing.
Common types include product demos, onboarding videos, animated explainers, testimonial-driven live-action videos, and hybrid corporate videos.
Costs vary depending on animation, live-action, or hybrid style. On average, B2B explainer videos can range from $3,000–$15,000 based on length and complexity.
