In today’s fast-paced B2B landscape, capturing a decision-maker’s attention is challenging — maintaining it is even more so. Buyers are busy, competition is intense, and long presentations often go unnoticed. That’s why smart businesses are turning to B2B explainer videos, which simplify complex ideas into engaging, digestible content that gets noticed and remembered.
Explainer videos strike a balance between clarity and speed, transforming complex solutions into easy-to-follow narratives that capture interest in mere seconds. And when those videos are placed where your buyers spend their time — like LinkedIn or directly in their inboxes — they do more than inform; they drive action.
Using B2B explainer videos on LinkedIn allows companies to reach a professional audience with precision targeting, while email marketing with explainer videos personalises outreach and keeps prospects engaged. Together, these channels give you a way to stand out, create trust, and move leads through the pipeline faster — without overwhelming them with text-heavy content.
This guide shows you how to use both platforms strategically, from choosing the proper format to measuring real ROI. Explore our customized B2B explainer video services to tell your story with clarity and impact. At VerboLabs, we help businesses simplify communication across markets with professional translation, localization, and video solutions.
The Power of Video in B2B Lead Generation
Videos bridge that gap better than any other content type. They simplify complex ideas, showcase solutions in a clear and engaging way, and help prospects understand value without reading through long blocks of text.
That’s why more businesses are incorporating B2B explainer videos into their outreach strategies — especially on platforms where their ideal buyers already spend time, such as LinkedIn and email. These videos can increase engagement, build trust, and accelerate lead generation when placed strategically.
In this guide, we’ll explore how to leverage B2B explainer videos on LinkedIn and how to use email marketing with explainer videos Services effectively to get measurable results.
Why LinkedIn Is Perfect for B2B Explainer Videos
LinkedIn isn’t just a social platform — it’s the largest professional network in the world, where decision-makers, influencers, and industry experts actively seek business solutions.
Here’s why LinkedIn is an ideal home for your video marketing for B2B:
- Targeted audience: You can narrow your reach by industry, company size, job title, or region — ensuring your explainer video lands in front of the right eyes.
- High intent: LinkedIn users are already thinking about work-related solutions. That means your product video is more relevant than it might be on consumer-focused networks.
- Better engagement: Videos stand out in busy LinkedIn feeds. Native videos autoplay, pulling attention without extra clicks.
- Analytics: You get insights like watch time, engagement rate, and demographics — all helpful in refining campaigns.
Best Ways to Share Explainer Videos on LinkedIn
Simply posting a video isn’t enough. How you share it can impact reach and conversions.
Native Uploads vs. External Links
- Native uploads perform better in LinkedIn’s algorithm. They autoplay in-feed and keep users on-platform.
- External links (like to YouTube or your website) can still work if you want traffic elsewhere, but expect slightly less reach.
Sponsored Content & InMail Campaigns
- Sponsored posts put your video in front of a highly targeted audience. Great for awareness and top-of-funnel campaigns.
- LinkedIn InMail can deliver your video directly to the inbox of decision-makers, paired with a personalized message. Perfect for outreach that feels personal yet scalable.
Use Thought Leadership and Employee Advocacy
- Encourage team members to share the video to boost organic reach.
- Combine your explainer video with a short personal note or insight to start conversations.
Email Marketing with Explainer Videos
Emails remain a powerful B2B tool — and adding video can dramatically increase open and click-through rates.
Embedding vs. Linking Videos
- Every email client doesn’t always support embedding videos directly into emails, but using animated GIF previews or video thumbnails with play buttons works across platforms.
- Linking videos to a landing page with the video embedded is the safest, most reliable option. It also allows you to track on-page engagement.
Subject Lines & Thumbnails for Higher Open Rates
- Mention “video” in your subject line (e.g., “Watch how [solution] solves [problem] in 90 seconds”).
- Use a thumbnail with a play icon to signal clearly that the content is a video.
Segment for Relevance
Send explainer videos tailored to specific buyer personas, industries, or funnel stages. A CFO might want ROI stats; a technical lead may want to see the product workflow.
Optimizing Video Content for Engagement
Creating a great video is only step one — optimizing it for engagement makes the real difference.
- Add captions: Many viewers watch with sound off, especially on LinkedIn.
- Include a clear CTA: Always tell viewers the next step (e.g., book a demo, download a whitepaper, schedule a call).
- Personalize where possible: Mention their industry or role; use custom intros for high-value leads.
- Keep it short: 60–120 seconds works best for outreach. Save longer content for deeper engagement.
Measuring ROI of Video Campaigns
Your B2B campaigns need to prove value. Track metrics that connect video performance to real business outcomes.
Key metrics include:
- Click-through rates (CTR): Are people clicking from the video to your site or offer?
- Lead conversions: Are viewers turning into qualified leads or meetings?
- Watch time: Do people watch the entire video or drop off early?
- Engagement: Likes, comments, and shares — especially important for LinkedIn organic campaigns.
Combine these with your CRM data to see which videos directly influenced deals or accelerated the pipeline.
At VerboLabs, we help businesses break barriers with powerful storytelling. Our B2B explainer video services are designed to simplify complex solutions, making them engaging and easy to understand for decision-makers. From scriptwriting and animation to voiceovers and multilingual localization, we create videos that not only look professional but also align with your brand and drive measurable ROI. Whether for LinkedIn campaigns, email outreach, or sales enablement, VerboLabs ensures your message resonates with the right audience.
Amplify Campaigns with Professional B2B Explainer Videos
Using B2B explainer videos on LinkedIn and in email marketing is one of the most effective ways to turn cold outreach into warm conversations and qualified leads. When done right, these videos don’t just explain your solution — they make it memorable, trusted, and easy to act on.
Whether you’re aiming for awareness, engagement, or conversion, combining video with the proper channels can dramatically improve results. Partnering with experienced professionals ensures your videos look polished, match your brand, and speak directly to the challenges your buyers care about.
Ready to bring your campaigns to life with video? Let’s create a strategy that blends story, clarity, and smart distribution — turning prospects into partners, one play at a time.
Turn complex ideas into powerful stories. Get professional B2B explainer videos from VerboLabs to boost LinkedIn and email campaigns.
