Explainer videos have become a go-to marketing tool in 2025. From startups to enterprise brands, everyone is using them to break down complex ideas, improve conversion rates, and boost online engagement. But one question still looms large for many businesses: How much does an explainer video cost in 2025?
The short answer: Anywhere between $500 to over $10,000, depending on the type of video, length, production quality, and the service provider you choose.
In this complete guide, we’ll break down the average pricing, key cost factors, and ways you can optimize your investment—whether you’re on a tight budget or planning a premium production.
What Is an Explainer Video? (Quick Refresher)
An explainer video is a short, engaging video that explains a product, service, or concept in a simple and compelling way. These videos are typically used on websites, social media, email campaigns, and digital ads to drive understanding and conversions.
Common Types of Explainer Videos:
- 2D Animation – Simple and clean visuals
- Whiteboard Animation – Hand-drawn illustrations on a white background
- 3D Animation – Realistic, dynamic, and visually complex
- Motion Graphics – Infographic-style animations
- Live-Action – Uses real actors and settings
Each type comes with different production requirements—and therefore, different pricing structures.
Average Explainer Video Cost in 2025
Let’s take a look at the typical price ranges in 2025:
| Type | Low-End | Mid-Range | High-End |
| 2D Animation | $500 – $1,500 | $1,500 – $3,500 | $3,500 – $7,000+ |
| Whiteboard | $400 – $1,200 | $1,200 – $2,500 | $2,500 – $5,000+ |
| Motion Graphics | $1,000 – $2,500 | $2,500 – $5,000 | $5,000 – $8,000+ |
| 3D Animation | $3,000 – $5,000 | $5,000 – $8,000 | $8,000 – $15,000+ |
| Live-Action | $2,500 – $4,000 | $4,000 – $8,000 | $8,000 – $20,000+ |
Note: Prices vary based on duration (usually 60–90 seconds), script complexity, and creative assets.
Key Factors That Influence Explainer Video Cost
Several variables can dramatically impact the final quote for your explainer video:
1. Video Length
The longer the video, the more time it takes to animate, voice, and edit.
- 30 seconds: More affordable, ideal for ads
- 60–90 seconds: Standard for product/service explainers
- 2+ minutes: Often costs 2–3x more
2. Type of Animation
2D and whiteboard animations are cost-effective. 3D and live-action videos involve extensive pre-production, talent hiring, and rendering, making them pricier.
3. Scriptwriting and Storyboarding
Professional scriptwriting adds anywhere from $100 to $1,000 to your cost. Storyboarding costs vary based on complexity and revisions.
4. Voiceover Talent
Using a professional voice actor (especially in multiple languages or accents) can add $100–$500+ per video.
5. Design Complexity
Custom illustrations or brand-specific animations increase costs. Using templates or stock elements can reduce the price.
6. Revisions and Turnaround Time
Most agencies offer 1–2 free revisions. Faster delivery (e.g., 48–72 hours) often comes with an extra fee.
Explainer Video Cost by Type
2D Animation
- Affordable and effective
- Great for SaaS, fintech, eCommerce
- Cost: $1,000–$5,000
Whiteboard Animation
- Simple, educational
- Ideal for training, healthcare, or e-learning
- Cost: $500–$3,000
Motion Graphics
- Sleek, corporate-style
- Good for tech, B2B, and startups
- Cost: $2,000–$8,000
3D Animation
- High-end and immersive
- Used in engineering, real estate, healthcare
- Cost: $5,000–$15,000+
Live-Action
- Real-world storytelling
- Includes actors, scripts, camera crew, and post-production
- Cost: $4,000–$20,000+
5. Freelancer vs. Agency: Who Offers Better Value?
Choosing between a freelancer and an agency can significantly impact your project’s success and value. Freelancers often offer flexibility and lower costs but may lack the comprehensive resources and quality assurance agencies provide. Agencies like VerboLabs bring a full team of experts, streamlined processes, and consistent delivery, especially for complex projects such as explainer videos. If you want a professional, high-impact explainer video that truly resonates with your audience, our Explainer Video Services combine creativity, localization, and technical expertise to bring your brand story to life with unmatched quality and efficiency.
Freelancer
- Cost: $500 – $2,000
- Pros: Budget-friendly, flexible
- Cons: Limited resources, slower turnaround
Agency
- Cost: $2,000 – $10,000+
- Pros: End-to-end service, high production value, strategic input
- Cons: Higher pricing, longer timelines
Tip: If you’re looking for quality branding and professional results, agencies are worth the investment. Freelancers are great for startups with tight budgets.
6. Regional Pricing Differences
Explainer video cost also varies significantly by location:
| Region | Approx. Cost (60-90s 2D Video) |
| USA | $3,000 – $10,000 |
| UK | $2,500 – $8,000 |
| India | $500 – $3,500 |
| Southeast Asia | $700 – $4,000 |
Outsourcing to countries like India or the Philippines can cut costs without sacrificing quality—if you vet the provider properly.
How to Save on Explainer Video Costs Without Compromising Quality
- Use Pre-Made Assets: Stock animations and templates can reduce production costs.
- Keep the Script Short: The shorter the video, the lower the price.
- Limit Revisions: Be clear on expectations from the start to avoid costly edits.
- Choose the Right Type: Opt for whiteboard or simple 2D if on a budget.
- Bundle Services: Many agencies offer discounts if you bundle scriptwriting, animation, and voiceover.
Conclusion
In 2025, explainer video costs are as diverse as the content they help produce. Whether you’re a startup looking for a $500 whiteboard animation or a large brand investing in a $10,000 3D video, there’s an option for every budget.
Understanding your goals, audience, and desired quality is the first step toward making the right decision. Always request detailed quotes, check portfolios, and prioritize clarity in communication with the service provider.
Need a Custom Explainer Video?
At VerboLabs, we offer high-quality explainer videos tailored to your budget and brand needs.
FAQs
Between $300 to $3,000, depending on animation style and provider.
3D animation requires detailed modeling, lighting, and rendering, which takes more time and computing power.
Yes, but they may lack the creativity, emotion, and quality control of human-produced videos.
Most agencies include 1–2 free revisions. Additional changes can cost $100–$500 per round.
