With the start of 2026, Explainer Video Services are no longer just a passing trend—they have become a huge advantage for brands looking to communicate effectively. Recent studies have shown that 89% of marketers confirmed that video content generates strong ROI, and 92% of businesses agreed that explainer videos helped their users better understand products and services (Wyzowl, 2026). This proves that investing in professional Explainer Video Services is in great demand, helping businesses boost engagement, conversions, and brand trust.
From a startup to a well-established enterprise, if your goal is the same—grabbing attention or simplifying complex topics—an animated video explainer is the key to your success, boosting engagement, increasing conversion rates, and enhancing brand awareness.
What is Video Production?
In simpler words, Video production means the complete process of creating a video, from concept development and scripting and shooting, editing, and final output. In the case of an explainer video, the process involves animation, voiceover, and an engaging storytelling experience designed to explain a complex topic, service, or idea.
Example: Let’s consider an example of a SaaS startup. Instead of launching a tiresome user manual, they created an explainer animation video that can give a simple walkthrough to use their software online and its benefits within 90 seconds, keeping it engaging, fun while converting the viewers into users.
Why Explainer Videos Are Needed in 2026
With the era of Instagram and YouTube Reels, people are now content-overloaded and have shorter attention spans. Explainer videos have proven to be an ice-breaker, and investing in professional explainer video services ensures your brand communicates effectively and stands out. Here’s why they matter:
1. Increased Conversion Rates after Using Explainer Videos
Recent studies done in the market suggested that landing pages with explainer videos can increase your brand awareness and then conversions up to 80%. This happens because the video clarifies your work, benefits, and brand’s essence. Also, the video is visually aesthetic, emotional, and engaging, which makes complex topics easier to digest.
Example: An e-commerce brand added an explainer video animation to its product page and saw a 38% drop in bounce rate within a month. The video simplified product benefits, answered common questions, and guided users to the “Buy Now” button faster.
2. Better SEO and Web Visibility
Search engines love videos. Websites with embedded videos are 53 times more likely to rank on Google’s first page. By integrating animated explainer video production, brands not only enhance user experience but also improve search visibility.
Example: A fintech company partnered with a video production company to create explainer video content for its new app. Within weeks, organic traffic grew by 29%, thanks to better rankings and increased dwell time on their homepage.
3. Explainer Videos Build Brand Trust
Trust is everything in digital marketing. A clear and engaging animated explainer video helps showcase your brand personality while breaking down complex ideas into simple visuals. This fosters transparency and credibility.
Example: A health tech brand used an explanation video creator to simplify their AI diagnostics process. The result? Viewers understood the service better, and trust levels increased, leading to a 22% rise in demo sign-ups.
Types of Explainer Videos That Work in 2026
Not all explainer videos are created equal. Choosing the right format depends on your goals and audience.
1. Animated Explainer Videos
This is the most popular format. Ideal for SaaS products, startups, and service-based businesses.
Example: Dropbox’s classic animated explainer video helped them grow from 0 to 100 million users. The animation broke down cloud storage in a fun, engaging way that made tech accessible.
2. Live-Action Explainer Videos
Best for brands wanting a human connection—great for testimonials, physical product demos, or behind-the-scenes footage.
Example: A gym chain used video production studios to shoot a day-in-the-life video of a customer. The relatable, real-world experience led to a 24% increase in memberships.
3. Whiteboard Explainer Videos
Perfect for B2B and educational content. These videos draw ideas out in real-time, making them highly engaging for complex topics.
Example: An educational platform created a whiteboard explainer video to explain cryptocurrency to beginners. The video generated 150 K+ views on YouTube and drove traffic to their courses.
Choosing the Right Explainer Video Production Partner
When looking for video production services, consider factors like portfolio quality, turnaround time, pricing, and storytelling expertise. At VerboLabs, we specialize in animated explainer video production tailored to your brand’s voice and business objectives.
Our in-house team handles everything from scriptwriting to final delivery, ensuring your video explainer stands out and performs.
Why Choose VerboLabs:
- Custom storyboarding and scripting
- Professional voiceovers
- Fast turnaround times
- Competitive pricing
- Full-stack video production services
Future Trends in Explainer Videos (2026 and Beyond)
1. AI-Powered Personalization
AI-driven tools will allow explainer videos to adapt based on viewer demographics, boosting personalization and engagement.
2. Interactive Explainers
Clickable elements in videos that let users choose their path—great for product walkthroughs and customer onboarding.
3. Voice Search Optimization
As voice search rises, videos will need optimized transcripts and tags to remain discoverable.
Final Thoughts
In 2026, high-quality explainer videos are no longer a nice-to-have—they are a core growth asset. As attention spans shrink and competition increases, brands that communicate clearly, visually, and quickly will win user trust and drive stronger conversions. From short animated explainers to fully customized video productions, the right explainer video simplifies complex ideas and turns viewers into customers.
VerboLabs helps businesses create explainer videos that are not just visually engaging, but strategically designed to educate, build credibility, and deliver measurable results. With expert storytelling, professional voiceovers, and end-to-end production support, we ensure every video aligns with your brand goals and audience expectations.
If you’re ready to elevate your message and stand out in a video-first digital world, now is the time to act.
Ready to create your next great video? Get in touch with VerboLabs today!
Transform your brand story with engaging explainer videos. Contact VerboLabs today to create videos that connect, convert, and captivate!
Frequently Asked Questions (FAQs)
An explainer video is a short, engaging video that explains a product, service, or idea in a simple and visual way. In 2026, explainer videos are important because users prefer quick, visual content, and videos help improve engagement, understanding, SEO performance, and conversion rates.
The ideal length of an explainer video is 60 to 90 seconds. This duration is long enough to explain key benefits while short enough to maintain viewer attention, especially on websites, landing pages, and social media platforms.
Yes. Explainer videos can increase conversion rates by up to 80% when used on landing pages. They simplify complex information, build trust, and guide users toward clear actions like sign-ups, purchases, or demo requests.
The best explainer video depends on your goals:
Animated explainer videos work best for SaaS, startups, and services
Live-action videos are ideal for products and human storytelling
Whiteboard videos suit educational and B2B content
Choosing the right format helps maximize engagement and clarity.
The cost of an explainer video depends on length, animation style, scripting, voiceover, and production quality. Simple animated videos are more affordable, while fully customized or interactive videos require higher investment. Professional services ensure better ROI.
Yes. Explainer videos improve SEO by increasing dwell time, reducing bounce rates, and making pages more engaging. Websites with videos are more likely to rank higher on search engines, especially when videos include optimized titles, descriptions, and transcripts.
A professional explainer video production company ensures high-quality storytelling, clear messaging, professional voiceovers, and brand-consistent visuals. This leads to better audience engagement, stronger brand trust, and higher conversion rates compared to DIY videos.
