Did you know that over 50% of online shoppers purchase from a company outside their home country? Believe it or not, marketing and selling products beyond borders is a new reality, which even the smallest e-commerce business can benefit from.
Customers often need help with culture shock while visiting a website because they find the language’s cryptic symbols confusing and are puzzled over the currency and conversion rate.
Globalization tends to modernize how we purchase goods and services, and localization empowers it. Knowing how cultures and locations heavily influence consumers, localization services are emerging to help businesses fill the cultural and language gap and understand customers’ preferences.
If you, too, want to reach for the stars with your business, start thinking globally and locally. Here are the significant benefits of localisation in improving your business presence globally.
Benefits of Localization to Improve your Business Globally.
1. Improve Brand Image
Improving your brand image is crucial for attracting and retaining customers. When people positively perceive your brand, they are more likely to engage with your company and trust your products or services. Localization services play a key role in enhancing your brand image by tailoring your website to the specific cultural preferences and expectations of your target audience in different regions.
Would visiting a website in your native language, with content that resonates with your cultural background, make you feel more comfortable and confident engaging with that company?
That’s the power of localization. Adapting your website to the local culture creates a sense of familiarity and connection with your audience. From using language and imagery that people can relate to incorporating local customs and values into your content, localization helps you speak directly and connect with your potential customers.
2. Enter a New Market
Navigating the cultural obstacle is very important when entering a new market. You need to understand different beliefs, practices and preferences. The global business commonly served in its home region might not be preferred here. The perfect example is McDonald’s, primarily famous for its beef burgers. Offering beef burgers in India is sacrilegious, and you can only imagine how challenging it would have been to establish a market in the new region. Localization helps level the playing field for foreign businesses and allows them to compete with local brands.
3. Improves Your Competitive Advantage
Crafting tailored products and messages for different local markets allows a company to create a compelling value proposition that distinguishes it from its competitors. Adapting products and services to fit local cultures helps build trust with customers in that area, making them feel more connected and recognized.
Localization empowers businesses to fine-tune their offerings to cater to local patrons’ precise requirements and desires. This approach solves problems and improves the user experience, increasing the chances that customers will use and recommend the company’s products and services.
4. Boost Efficiency and Increase Cost-Effectiveness
You do not need to pour your money into developing and modifying products or services to approach different markets. By tailoring existing features and contents per local requirements, you can save tons on maintenance and development expenses, thus making your product/services more scalable and cost-efficient. On top of that, if your localization is well planned, executed and managed, you can significantly improve its return on investment (ROI) for businesses.
5. Improves SEO
Localized content significantly boosts Search Engine Optimization (SEO) in several ways. Firstly, incorporating keywords and phrases specific to regions in website content, meta tags, headers, and other on-page elements helps search engines link the content with local search queries. According to Statista, more than 41% of websites use other languages than English.
Creating separate landing pages for various regions ensures you offer relevant content to users in those areas. This improves the user experience and indicates relevance to search engines. Developing content that covers local news, events, trends, and issues also positions the website as a valuable resource for users in a particular region, drawing organic traffic.
Additional Benefits of Having Localization for Your Business
Better Brand Consistency
When you translate your website for different global markets, you maintain control over your message and provide a uniform brand experience worldwide. This approach allows you to guarantee that your brand message is accurately conveyed, avoiding any misinterpretations by any third-party companies or agencies. Localization service helps you build on this by translating content and considering each location’s cultural differences and preferences. By doing so, you maintain brand consistency and enhance your brand’s image.
Provide Extra Support to in-Market Teams
Localized websites are like personalized assistants for in-market teams. They provide specific resources and information tailored to each region, making it easier for local sales and support teams to do their jobs effectively. These websites showcase products and services relevant to the local audience, ensuring that they comply with each market’s unique regulations and legal requirements. Additionally, they offer valuable insights and data that local marketing teams can use to attract and engage potential customers.
Conclusion
Reaching customers beyond borders is no longer just a possibility but a necessity for businesses of all sizes. However, as you venture into new markets, you will face several challenges, especially when understanding and connecting with diverse audiences across different cultures and regions. Localization can prove to be a game-changer in this aspect. By tailoring your products, services, and messaging to specific local markets, localization services can enhance your brand image, enter new markets seamlessly, improve your competitive advantage, and boost efficiency—all while improving your search engine visibility and maintaining brand consistency.
At VerboLabs, we understand the importance of localization in today’s business landscape. With our language translation and cultural adaptation expertise, we can help you overcome language barriers and connect with your target audience on a deeper level. Our comprehensive localization services ensure your content resonates with local audiences, driving engagement, trust, and loyalty.
