Client: Confidential (Name withheld due to NDA)
Industry: E-Learning and EdTech
Services Used: Translation and Localization (Hindi, Bengali)
Duration: 6 months
VerboLabs Service Division: Translation & E-Learning Localization
Background
A well-established US-based e-learning company, offering professional development and skill-based online courses, aimed to expand its global presence. The company sought to reach non-English-speaking learners across India’s tier-2 and tier-3 cities. While their English courses performed well in metro regions, they noticed low engagement and completion rates among learners who were not proficient in English.
To strengthen its position in the Indian market, the company sought a comprehensive localization and translation strategy that would make its courses accessible and relatable to Hindi and Bengali-speaking learners.
Their goal was to:
- Increase course adoption in Indian regions (particularly Hindi and Bengali speakers).
- Improve learner comprehension, course completion rates, and platform retention.
Challenges Faced
Before collaborating with VerboLabs, the company encountered several roadblocks:
- Low Engagement in Regional Markets: Analytics revealed only 27% user engagement in Hindi and Bengali-speaking regions, despite targeted marketing efforts.
- Limited Localization: Only subtitles were translated — course material, voiceovers, and UI elements remained in English, resulting in poor learner experiences.
- Cultural Mismatch: Certain idioms, examples, and assessment formats were not culturally or linguistically adapted, which confused regional learners.
- Inconsistent Terminology: Technical terms were often translated differently across modules, resulting in inconsistency and reduced learner trust.
VerboLabs’ Approach & Strategy
VerboLabs deployed a three-stage multilingual translation and localization strategy to overcome these challenges.
1. Linguistic & Market Analysis
- Conducted audience language preference mapping based on user data across major Indian regions.
- Identified that Hindi (43%), Bengali (10%) represented the largest potential learner base.
- Created terminology glossaries for technical subjects to maintain uniformity.
2. Full-Course Translation & Localization
- Translated and localized over 320,000 words of e-learning content, including modules, transcripts, and assessments.
- Localized examples and case studies to reflect Indian cultural and business contexts for better learner connection.
- Added native voiceovers and on-screen text in Hindi and Bengali to enhance comprehension and engagement.
- Maintained e-learning SCORM compliance to ensure seamless integration into their LMS.
3. Quality Assurance & AI-Enhanced Review
- Utilized VerboLabs’ AI-assisted translation memory tools to ensure consistent terminology.
- Conducted three-level quality checks (linguistic accuracy, cultural relevance, and functional testing).
- Implemented A/B testing of translated modules with sample user groups before the full rollout.
Results After Implementation (Within 6 Months)
| Metric | Before | After taking VerboLabs Service | % Improvement |
| Course Completion Rate | 42% | 68% | +26% |
| Learner Engagement (avg. time spent per module) | 19 mins | 31 mins | +63% |
| Regional Enrollments (Hindi & Bengali markets) | 27% | 55% | +28% |
| User Satisfaction Score (post-course survey) | 3.8/5 | 4.5/5 | +18% |
| Content Translation Turnaround Time | – | Delivered 20% faster than the client’s initial timeline | On-Time Delivery |
Success Factors
- Consistency: AI + human translation ensured uniform terminology and quality across modules.
- Engagement Growth: Learners spent 60% more time per session post-localization.
- Cultural Adaptation: Contextualized content improved comprehension and learner satisfaction.
- Scalable Framework: The same localization approach can now be extended to other Indian languages like Tamil and Marathi.
Key Takeaways
- Localized Learning Drives Engagement:
Learners connected better when lessons and examples were regionally and linguistically tailored. Integrated local idioms, examples, and visuals improved relatability. - Cultural Relevance Improves Retention:
Adapting idioms, visuals, and references created a sense of familiarity, reducing cognitive fatigue. - AI + Human Translation Ensures Accuracy:
VerboLabs’ hybrid model ensured both precision and speed, maintaining terminology consistency across large-scale projects. - Sustained Growth Through Localization:
Following the success in Hindi and Bengali, the client plans to extend localization to additional Indian languages.
Client Testimonial
“The translated courses not only improved understanding but also made learners feel included. The engagement numbers speak for themselves. VerboLabs exceeded expectations in both quality and turnaround time.”
— Senior Project Manager, E-Learning Company (Name withheld)
About VerboLabs
VerboLabs helps global brands, e-learning companies, and enterprises overcome language barriers with expert translation, localization, and multilingual content services in over 120+ languages.
Our focus on accuracy, cultural adaptation, and scalability ensures that your message is not just translated — it’s understood and retained.
Learn More:
Translation Services
Localization Services
Conclusion
By translating and localizing its e-learning content into Hindi and Bengali, VerboLabs helped this e-learning company enhance learner engagement and adoption across India.
Through a mix of AI-Human approach with expert linguists, and cultural adaptation, the platform achieved measurable improvements in comprehension, satisfaction, and retention.
Ready to make your e-learning content multilingual?
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Ready to make your e-learning courses multilingual?
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