With advances in technology and education, there has been constant evolution with E-learning videos, which have been available since YouTube’s inception. But there’s a need to optimize video content to engage the global audience. With trusted E-Learning services and the right E-learning Videos Guide, you can increase your reach to a global audience and make your content more engaging.
According to a new research report by Statista, “The global e-learning market is expected to surpass $450 billion by 2028.” The learning expectancy of students and rising competition require increased engagement. Videos are the most engaging e-learning medium—but only if learners understand them.
But in e-learning videos, there are still some translation and localization boundaries, which leave the user with a bit of dismay.
Hence, we have upgraded a few of the tricks to optimize e-learning videos for a global reach.
How to Optimize E-learning Videos for a Global Audience?
For gaining the maximum benefit from the global audience, optimization of E-learning videos is crucial on search engines and social networks like YouTube, Instagram, and more. Following a structured E-learning Videos Guide ensures better visibility and higher engagement across these platforms.
Here are the proven tricks to optimize organic reach and be recognized:
1. Add Professional Translations
- Translate scripts, visual texts, and PowerPoint presentations into any desired language for the learners and make them accessible on YouTube videos.
- Make sure the terminology is on point for being consistent.
2. Use Subtitles
- Captions and multilingual subtitles are very helpful for better accessibility and engagement.
- The use of subtitles makes e-learning a special requirement for learners in noisy environments or with hearing issues.
3. Leverage Dubbing or Voiceovers
- Localization of Voice-overs in the native language enhances understanding and builds an emotional connection for the learner.
- It’s always a better idea to select a human voice or an AI voice, depending on the video’s pricing and usage.
4. Provide Accurate Transcriptions
- Accurate translations will significantly boost the SEO and generate the expected traffic.
- Clear and concise transcriptions also promote better comprehension & reference for learners.
5. Localize On-screen Elements
- The elements within and on the video, like user-interface buttons, quizzes, pop-ups, and examples, should be easy to use to ensure compatibility in multilingual formats.
- Try to match the tone, units, and region-specific references for on-screen elements.
Why Does E-learning Content (Especially Video) Matter?
The concept of E-learning is essential to enhance the engagement of learners even further with the video formats. Below are certain points to check out how learning through videos matters the most:
Engaging & Retaining Learners
- E-learning videos improve comprehension and memory retention by 90% as graphics create a more memorable user experience.
- Visuals with audio create an inclusive learning pattern.
Scalable Education
- An expanded educational base allows educators and corporations from multiple regions to teach thousands of students globally.
- Subtitles and transcribed videos are the best way to promote the same.
Cost & Time Efficiency
- Once the e-learning video is optimized, it remains available for years and can be accessed anytime, anywhere.
- It saves time and improves learner manageability according to their convenience.
- This is also a cost-efficient way of learning any course.
Challenges of Taking E-learning Videos Global
There are some significant issues at the forefront when it comes to taking E-learning videos global and making them a single-handed medium to rely on. Here are a few mentioned below:
- One-size-fits-all content doesn’t work in the concept of videos, as sometimes translation & localization services can turn out to be expensive for interpretation.
- Language barriers & cultural disconnect can make the transcriptions a little more complicated, as it’s not easy for anyone to recognize or understand every culture at once. That’s why translating e-learning videos into multiple languages can be time-consuming for professionals, too.
- Many local languages aren’t supported or don’t go well with the captions, and visual support too. The lack of tone, expressions while dubbing, and proper text according to the video can have the opposite effect.
- Non-localized UI or on-screen instructions can make e-learning videos regressive for the audience and less likely to interact.
VerboLabs’ Services for E-learning Video Localization
If you are still in doubt or facing any of the above-mentioned challenges in e-learning video translation, then VerboLabs’ Services are at the rescue to take a look:
1. Translation & Localization Services
- With the professional team, there are expert linguists and translators who can localize content in 120+ languages.
- For any industry-specific translation, such as medical, legal, tech, or education, the native linguist does their overall groundwork and provides their best service.
2. Subtitling Services
- Videos are never complete and are compromised by the optimization without captions. Hence, multilingual subtitles and time-coded services are offered.
- At our translation services, there are SRT, VTT, and platform-friendly formats for all types of content.
3. Dubbing & Voiceover Services
- For videos and audios, there are multiple professional voice artists and an AI voice option, too, for dubbing services.
- The voiceover services are perfect and hold up to the mark, Lip-Sync followed with voice pitch, native narration-style, and expressions in the video.
4. Transcription Services
- Most appropriate and precise transcripts are provided, which ensure better SEO search, repurposing, and accessibility.
5. E-Learning & Website Localization Services
- Custom website localization services and application translations are provided for LMS platforms, dashboards, and course catalogs.
- To make the website interface user-friendly, quizzes, assignments, and certification workflows are assured.
Best Practices for Global E-learning Video Content
In promoting global-level e-learning video content, here are the best practices that can be followed:
- Write neutral, simple, meaningful scripts with concept-based points.
- Avoid cultural slang, jokes, or idioms in the content.
- Leave space for text expansion in subtitles or captioning.
- Design layouts that work in RTL and LTR languages.
- Don’t forget to test the e-learning video with native speakers before releasing it anywhere on the Internet.
How a Global EdTech Platform Doubled Course Completion?
To prove the efficiency of VerboLabs with the clients, here’s a real-life example where the EdTech platform demanded translation and localization services while performing organically on the search engines. And here’s how the problem was identified, with a solution, while providing the best output.
- Problem: There was low engagement from APAC learners, though the platform offered the best courses for learning and engagement.
- Solution: VerboLabs localized 80+ videos with dubbing + multilingual UI support with the help of native linguists and subject matter experts to catch the essence of the content while increasing the understandability.
- Result: Within a couple of months, there was a 2x increase in course completion rate and 30% increase in paid sign-ups over the website while increasing the search engine reach.
How to Get Started with VerboLabs?
Now, here’s the deal to unlock and get on board with VerboLabs to change the entire game of localization services:
- Through the website, get a custom step-by-step workflow setup by sending your query via email or in the form.
- Take your specification on the AI + Human QA model for speed and accuracy.
- For fast turnaround and scalable delivery, make sure to specify the deadline, cost, and benefits of outsourcing the project.
- Find a plan that is flexible and fits your startups, SMEs, and enterprises.
Turn Your E-learning Videos into Global Learning Assets
When it’s about the business, we often underestimate the services that are most required. Translation and website localization services fall into the same category. But, as witnessed, localized video = higher learning outcomes, lower drop-off, and broader impact—exactly what an effective E-learning Videos Guide aims to achieve.
Hence, for perfect website translation and app localization, along with several other content services, partner with VerboLabs and unlock new learning markets today.
