Well, the idea of localization is not new in today’s time. Anybody who has ever sold a service or product to various local marketplaces will know the different phases of the version they have to apply in order to get recognition. Back in academy, they didn’t name it localization. It was product marketing or global marketing. However, the concept is the same acclimatize your message to target customer and you will get better fallout. Here are some of the localization advantages which the companies enjoy by using localization as a market strategy.
Some of the localization advantages are:
Boost in Market Share
A company’s website has all the access to global or international marketplaces. Selling or buying on a global level is no longer exclusively in the domain of the transnational supergiants. Companies having a famous software, video game and application have got a huge opportunity of succeeding in an international market. However not by gusting in and providing your merchandise in English, deliberately. Or, by avoiding the particular needs and requirements of your prospective foreign consumers.
Consider reading the case study of IKEA in the United States? When consumers began using their pots as drinking glasses; The company then recognized they are required to upgrade their merchandise to their customers. Everything is superior in the States. Although what if you do not provide physical merchandise? What if you provide a service, for example, insurance or software? What are the consequences of localization for your company? With only 26.3% of dealings on the web happening in English; there is likely a big market out there for purchasing what you are selling. However, if they cannot comprehend what you want to say, how will you persuade them to make the purchase? In that case, it is obvious that you need to convert your site into the local language.
It has been proven that nearly 75 percent of international customers choose to purchase from the sites that are present in their local language. It doesn’t matter whether they speak English or any other language. Reading known messaging, seeing imagery, reading content that is related to them, their beliefs, and their nation enhances the trust plus makes them more probable to purchase. So today, big companies prefer using localization on their website to persuade customers to buy products from them.
Localization of the mobile application or website not just conveys the correct message to the correct audience, it’s much better than this. Besides this, localization also optimizes the content for global search engines. While localizing the website, it is important to think about some important factors like locally searched for keywords, racially suitable images, and international website speeds to improve the website position.
Popularize product internationally
Despite boosting your sales by making a service or product internationally accessible, a company will also popularize its product with the help of localization. If the consumers feel as if a company taken enough time to research on their needs and demands and not only offered them a one-size-fits-for-all rendition, the product will make its place in their hearts.